The IndieNext list published by the American Booksellers Association (ABA) is a fantastic sales tool, because you can confidently handsell to your customers by trusting your fellow booksellers.
I encourage you to submit nominations to the ABA, because to have your nomination featured is another selling point to your customers.
Here’s a list of all of the 2014 IndieNext deadlines. From what I can decipher, the deadline for the monthly blurb will fall on the 2nd, 3rd, 4th, or 5th of the month… whichever of those days falls on a Friday or Tuesday.
Rather than trying to figure out the new deadline each month, I recommend thinking about the nomination the month prior. Many of us are deadline oriented, and the end of the month is easier to remember than the beginning.
If you’ve read something that will be published in June or after, write a couple of conversational sentences and send them to email@example.com or complete the nomination form. The folks at the ABA will even take care of spelling, grammar and punctuation.
Remember to remind your staff of the deadlines as well. If they’re daunted about writing a nomination, ask them to tell you about the book and jot it down for them.
Finally, remember to tell your rep when nominate one of their titles.