July Content Calendar

The special days to celebrate in July have a lot in common. Not only is July National Parks Month, it’s also National Picnic Month. The two seem to go hand-in-hand. Especially if you have the picnic on July 6, which is National Fried Chicken Day.

And in 1984, Ronald Reagan established July as National Ice Cream Month, and specifically, National Ice Cream Day on July 20.

Stay Out in the Sun Day on July 3. (I predict that from now on July 2 will be Apply Sunscreen Liberally Day.) And not only is July 4th Independence Day, it’s also Sidewalk Egg Frying Day.

Hammock Day is July 22. Which lends itself nicely to Paperback Book Day on July 30.

Two July “holidays” confuse me though. Chocolate Day on July 7, which is not to be confused with National Milk Chocolate Day on July 28. Or perhaps I misread that. It’s probably National Melt Chocolate Day.

Here’s a July Content Calendar for you. Fill in the blank days with regional, local, and bookstore happenings. Then when you’re wondering what content to share on social media, look at the calendar for a writing prompt.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay