June Content Calendar

May_JuneIn February, days couldn’t pass quickly enough. And now all of a sudden, it’s June.

Take some time to think ahead and plan content for your Facebook, Twitter, Instagram and blog posts for the month. The easiest way to do this is to get a blank calendar and insert any national events or holidays. Father’s Day is always the third Sunday in June, so this year it falls on June 21. And the only other June “holiday” I remember every year is Flag Day on June 14. (I’m weird.)

Once the national holidays are on your calendar, add any store events. This could be author events, book clubs, storytime, Summer programs, etc.

Now add any “community” events. This could be the last day of school, the first day of the local farmer’s market, or a neighborhood clean-up day.

Finally, add odd/obscure holidays that could have a tie-in to books or events in the store. For example, June 14 is Bourbon Day. Maybe you want to display Tasting Whiskey: An Insider’s Guide to the Unique Pleasures of the World’s Finest Spirits by Lew Bryson with The Kings County Distillery: Whiskey Notes: Tasting and Distilling Logbook by Colin Spoelman and David Haskell and a tower of shot glasses. Or, depending on the laws in your area, you could partner with a local liquor aficionado and host a private whiskey tasting. Or you could just prop open a cookbook or two to feature bourbon-enhanced recipes.

And that’s just one day. There are so many odd holidays each month (and it feels like more are added daily). Here are a few sites that I look to for my own content calendar: daysoftheyear.com, holidayinsights.com, and one with a more educational focus, apples4theteacher.com. Look through these days/dates and see if there are appropriate tie-ins for your store. Maybe Waffle Iron Day on June 29 has special meaning for your community. Or maybe you are craving the chocolate chip cookies you tasted from Daniel Shumski’s Will It Waffle? Celebrate the day.

After you complete the calendar with days and dates relating to your store, then begin thinking about content. You can create your own or share others. On Columnist Day (June 23), maybe you don’t talk about books by your favorite columnists, but instead share one of their columns. Do you enjoy reading Ron Charles’ pieces? Michiko Kakutani’s reviews? Pamela Paul’s podcast? Share them.

And if you want to be really productive, visit the calendar sites and look ahead to July.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay