Left-Bank Books’ Holiday Shopping Program

The folks at Left Bank Books in St. Louis, MO, have developed a new Online Personal Shopping Program, and they are introducing the service through a film created by staff and friends of Left Bank titled A Christmas Special.

Lauren Wiser, Marketing and Publicity Manager at Left Bank Books, says they’ve divided this full 16 minutes director’s cut into five segments–or “commercials”–that they’ll be sharing on their Facebook, Twitter, and YouTube Channel.

And this is how they’re promoting the new program:

Yes, it’s time for door buster sales, long lines, cranky kids and hard to please relatives. Lucky for you, Left Bank Books is the anti-stress holiday solution! Let us help you take the stress out of your holiday shopping this year. All you have to do is tell us about your loved ones and we’ll send you a personalized recommendation list for everyone on your list! You can buy the books we suggest from the comfort of your couch and we’ll wrap and deliver them to you.
The cost for this service is only $5 for each person on your list, which buys you some extra time this holiday season to take in a matinee at the Moolah instead of wedging your car into a space at the Galleria. No algorithms, just fantastic customer service! Customers can sign up at http://www.left-bank.com/product/online-personal-shopper

Wiser says that although they’ve just released the commercials, they’ve already received great response.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she’s a sucker for a good book cover and will positively swoon if a book is set in appropriate type.

@BethGolay