Marketing opportunities for mobile are increasing every day. One of the easiest ways into someone’s phone or tablet is through your bookstore email newsletter. In those emails, it’s always a good idea to lead the reader back to your site where more information can be distributed or a purchase may be completed. It’s also a good idea to link all images in your newsletter to landing pages on your website. Since more and more customers are reading your messages on their smart phones, if their fingers can’t quite connect to the text link, they might assume it doesn’t work and move on. A linked image provides a larger target for those fat thumbs.