Lonely Planet ‘Travel Book’ Sweepstakes

TheTravelBook_9781786571205_ef295The folks over at Lonely Planet have a relatively painless sweepstakes offer going on for The Travel Book, which is receiving its first update in six years. This is a coffee-table guided-tour of every country on the planet is the largest book that Lonely Planet publishes–450 pages of lavish photos, travel advice and fascinating tales.

Bookstores are invited to participate a simple entry-form-in-a-box sort of contest, but you have to let your rep know by July 30 that you want to participate so they can send you a kit. There are three levels of prizes: 1) a grand prize winner, 2) a bookstore winner, and 3) a bookstore rep winner. Details for the prizes can be found below. And here are the details for the contest:

  • no purchase necessary
  • 10.3” x 13.4” (size of book) window decal or poster
  • shelf talker
  • pack of bookmarks
  • easy-to-assemble entry box with entry forms
  • instructions for running the sweepstake and returning the submitted entry forms
  • prepaid pre-addressed envelope for returning the submitted entry forms
  • digital set of social assets and example posts
  • downloadable printable 8.5 x 11 inch signs

Prize levels include:

  • ONE LUCKY GRAND PRIZE WINNER: Lonely Planet will be giving away a grand prize of a $3500 travel voucher from global travel agency STA to one lucky entrant, to help pay for their own travel wherever they’d like to go.
  • THE WINNING ENTRANT’S BOOKSTORE – where the entry form originated – will receive a $250 gift card.
  • THE WINNING ENTRANT’S BOOKSTORE’S REP – will also receive a $250 gift card.

Here’s the timeline:

  • July 30, 2016: Deadline for entry.
  • October 18, 2016: Book publishes.
  • October 5 – December 1, 2016: Customers complete entry forms in your store.
  • December 1, 2016 – January 15, 2017: Send entry forms to Lonely Planet.
  • January 17, 2017: Winners announced.

If you would like to participate but do not have a Lonely Planet rep, contact Karen Finlay: karen.finlay@lonelyplanet.com.



Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay