More Than Just a Bookmark

More Than Just a Bookmark

Whenever I travel, I always try my best to visit the local independent bookstores. I was in Boston a week or so ago and found that Brookline, MA, was about 5 minutes away by train, so I headed over to Brookline Booksmith.

There are many things I loved about the store, but the one I walked away with was the store-branded bookmark. I walked away with several, in fact, because the booksellers inserted a bookmark into each book that I purchased.

The front of the bookmark is printed in full color and includes the store logo, tag line, address, phone number [grin], fax, web address, and the words: “more than just a bookstore.”

Flip it over to the back, which is printed in black and white, and in addition to the store hours (and web hours), you’ll find listed all of the reasons that they “are more than just a great bookstore”–including book clubs, knitting clubs, private book parties, readings, staff recommendations, community activities, and a weekly email newsletter.

All great things to be sure. But there are two bullet points that captured my imagination: 1) dogs are welcome (they provide water and biscuits), and 2) the fact that nine couple have met as booksellers at Brookline Booksmith and married–six children so far.

These two fun facts provided a personal touch in an unexpected, non-personal way. Nice.

The bookmark measures 3 x 8″ and is printed on 100% recycled fiber.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay