Screenshot 2014-12-08 07.01.56The folks at Penguin Random House have created Tumblr gift guides for those looking to give books this holiday season. But they’re also helping readers find their own next read with a choose-your-own book recommendation quiz on Tumblr.

“#nextread is a fun and interactive way for readers of all genres to discover new books,” says Milena Schmidt, digital communications manager for Penguin Random House. “Just answer a few questions based on your personality and interests to find your next book within minutes.”

The quiz begins with: How do you organize your bookshelves?

a) Spine color! You can borrow anything you want, but you have to find it yourself.
b) Dewey Decimal System. I like things neat, orderly, and, most importantly, where I can find them.

Your answer determines the next round of discerning questions. With unlimited page links available, continue-to-the-next-question quizzes are relatively easy to create. But the #nextread organizers did it right by taking the time to craft clever questions and create illustrations to accompany each question set.

If you share this with your customers through social media, don’t forget to include the hashtag: #nextread.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay