Pre-selling: Educators

Teachers, librarians, and educators try their best to know when new titles are being released so they can ensure their readers are not bored. And now they have Common Core standards to consider. You should be their resource for new releases through your educator email.

Even though many books for young people are released each week, the educator email can be compiled and sent on a monthly rotation. In the newsletter, be sure to include any store events that would be appropriate for children and young adults, any book clubs that are meeting for specific age groups, and any potential author/school visits. And then, finally, talk about the books.

Forthcoming titles to talk about this week include:

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay