Preselling Tools from Jennifer Holm

In this video, three-time Newbery Honor winner Jennifer Holm explains how her excitement for science played a roll when writing The Fourteenth Goldfish.

She also talks about how, even though this contemporary book is a departure from her other more historical books for young people, she used many of the same processes when writing it.

And she ponders how to keep a curl in her hair.

Jennifer also created this companion video, 5 Reasons Why Science is Cool.


I enjoy watching these videos, and I think your customers will, too. You can share videos socially, but you can also embed them on your website. If you create a page for an individual book review on your site, including a video in addition to the cover image with the buy button helps provide visual interest and 

We wrote a piece earlier this year explaining how to embed videos to be best viewed on both computers and mobile devices. Here’s our guide on how to embed responsively.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay