Here is our current bestsellers list...

Posted by Book Soup on Tuesday, June 2, 2015

Pull Double Duty with Social Media

Book Soup in Hollywood, CA, is turning 40 this year, and they’ve learned more than a few things along the way.

I really like they way they use Facebook to reinforce the messages on their website. Here’s an example. All of their bestsellers are listed on their homepage, but they also post a graphic of their bestsellers on Facebook.

You can pull double duty by creating and posting a graphic image. Or you can just paste a link from your webpage directly in your Facebook post. If you do this, be sure to add a message where Facebook prompts “say something about this link” so the personality of your bookstore comes through.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay