Book Soup in Hollywood, CA, is turning 40 this year, and they’ve learned more than a few things along the way.
I really like they way they use Facebook to reinforce the messages on their website. Here’s an example. All of their bestsellers are listed on their homepage, but they also post a graphic of their bestsellers on Facebook.
You can pull double duty by creating and posting a graphic image. Or you can just paste a link from your webpage directly in your Facebook post. If you do this, be sure to add a message where Facebook prompts “say something about this link” so the personality of your bookstore comes through.