Quick & Dirty Results: Award-Winners?
A recent Quick & Dirty Survey asked: Do you anything special to promote award-winning titles? If yes, what?
70% of respondents said YES
30% said NO
Of those who said yes…
- several mentioned an in-store display
- some place bookmarks or tags in the books to identify the prize won
- some create their own shelf-talkers
- some stores create special sections specifically for award-winners
- a few feature the winning titles on their website and on Facebook
And one store tried something new. They wrote: “All of the NBA fiction finalists happen to be staff picks, so we are hosting a contest where customers vote for the winner and those whose pick ends up winning are entered into a drawing for prizes.”
