Quick & Dirty Results: Loyalty Program

One of our Quick & Dirty Survey questions asked, “Do you have a loyalty program?”

  • 85% of respondents said YES
  • 15% of respondents answered NO

Several of you who responded YES said that you use systems built into your POS, either offering a reward after a certain dollar amount is spent, or calculating a percentage earned after 10 purchases.

Also mentioned was the ease of use, so the program would not be difficult for booksellers to explain to potential members.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she’s a sucker for a good book cover and will positively swoon if a book is set in appropriate type.

@BethGolay