Read the Book Then See the Movie
Buzzfeed.com just posted a list of 16 books to read before the movies are released in 2014. There are several quick ideas you can execute with this information.
First you can create a display of the books with a sign that designates the movie release dates. Add some old movie reels or film to make it obvious and attractive.
If you do not have a Read It First Bookclub, you might consider starting one. It gives you at least four opportunities to visit with your customer: selling the book, discussing the book, watching the movie, and then complaining about the movie!
Post the link on Facebook and ask the question, “What is your favorite books-to-movie adaptation?” It’s that simple. I find it incredible how much people want to talk about their favorite movies. You might be tempted to hijack the conversation to argue that the movie didn’t do the book justice. Instead, just like the comment.