January is the time to start anew. It’s also a time when we like to challenge ourselves. I recently followed a link to Art Garfunkel’s website where he had documented every book he’d read from 1968 to today. This has so much marketing potential. Here are a few items you can do in your book store.
- Share the link with your customers through your webpage, blog, Facebook, e-mail newsletter… whatever. Ask them, “Do you keep a reading diary? If so, in what format?” (You *know* how much your customers like to share their reading habits!)
- Show your readers how they can document their reading through Facebook by adding books they’ve read or want to read.
- Do you have journals remaining after the holidays? Offer a journal sale and challenge your readers to document their reading throughout the year.
- Challenge your readers to make reading resolutions, then invite them to come back on January 1, 2015 to see if they succeeded. Offer a gift card for those that meet their resolutions. (A “Book it” or “Accelerated Reading” program for adults, if you will.) You can even offer prizes for those who read the most books, the longest book, etc.
And don’t forget to keep your own reading diary, posted for your customers to see! You’re hand-selling whether you realize it or not!