Books reviews are a great resource for customers to determine whether or not they want to buy a particular book. While jacket copy can be perceived as biased, the staff review is considered trustworthy.
All staff members should be encouraged to write reviews, because if you incorporate the various reading styles of your staff, you cover a wider range of customer sensibility.
Reviews should be featured on your website and in the actual books. If you’re really proud of a review, promote it through social media. The key to writing a good review is to strike while the words are fresh. Start with general thoughts and themes, let it sit a bit, then go back to fill in more blanks. By the time the book is released, your review is complete.
Now, I know you can’t get to all of the books you want to read. So if you like one of the reviews we post on Books & Whatnot, feel free to steal it. A word, a phrase, a paragraph, or the whole thing. If you like it, use it.
You’re the expert.