Books & Whatnot is a tool for booksellers. My goal is to not only provide marketing ideas, but to also link booksellers to publisher-created content that might be missed… especially if your bookstore is brand new. Here’s one great tool:
Every month, Wendy Sheanin, Director of Marketing for Simon & Schuster’s Adult Publishing Group, sends out the S & S Digital Toolbox. It contains digital assets–author videos and trailers, interviews, photos, excerpts, Facebook links and Twitter handles–for hardcover and paperback releases for that month.
The digital toolbox is available to independent bookstores, and to sign up to receive it, simply send a request to Wendy.