Ben Pollinger is the executive chef of New York’s Oceana restaurant. In this video he provides tips on what to look for when buying whole fish. His book, School of Fish, is a guide to cooking fish, created for home cooks of all skill levels.
Maybe it’s because I live in land-locked Kansas, but he had my undivided attention for the entire 3 minute video. It’s solid information with a brief mention of the book at the end.
Perfect content marketing to share.