Once you create your amazing display in the bookstore–after you submit a photo to the Books & Whatnot display contest–then send the photo out to customers through social media, your newsletter, or your blog. It will give your followers another glimpse of the store if they can’t actually be there. Here are a few of examples of bookstores that have done a great job with this approach:
- Back in January, Daniel Goldin at Boswell Book Company in Milwaukee, WI, wrote a blog piece about how they chose the titles for their horror display. He asked four booksellers (and one former bookseller) to each give 5 recommendations for the table. Then he included their lists in the blog as well as an image of the final display.
- This week Watermark Books & Cafe in Wichita, KS, included in their newsletter a photo of their new science fiction section. Not only did they describe where to find it in the store, but they also included authors and titles found in that section.
- And Friday evening, to promote Saturday’s California Bookstore Day, Gallery Bookshop in Mendocino, CA, posted a teaser photo on their Facebook page. (See the post above.)
So whether you’re promoting a theme, a new section, or an upcoming event, thoughtful displays take time and effort. Show them off.