Share Displays Beyond the Store

Once you create your amazing display in the bookstore–after you submit a photo to the Books & Whatnot display contest–then send the photo out to customers through social media, your newsletter, or your blog. It will give your followers another glimpse of the store if they can’t actually be there. Here are a few of examples of bookstores that have done a great job with this approach:



  • And Friday evening, to promote Saturday’s California Bookstore Day, Gallery Bookshop in Mendocino, CA, posted a teaser photo on their Facebook page. (See the post above.)

So whether you’re promoting a theme, a new section, or an upcoming event, thoughtful displays take time and effort. Show them off.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay