Social media can be a great tool for selling books if a subtle approach is used. Instead of showing a book cover with ‘buy’ button, I recommend sharing great content that’s interesting to the end user, but also hints at great books just beyond the reach of the post.
Here are some examples:
If you’d told me about the book Atlas Obscura: An Explorer’s Guide to the World’s Hidden Wonders by Joshua Foer, Dylan Thuras and Ella Morton, I would have thought, “Well, I’ve seen their website. That sounds interesting.” But when I heard this piece on All Things Considered which followed Dylan Thuras as he took Ari Shapiro on a tour of some wonders in Manhattan featured in the book, I knew I had to have it. The audio piece captured the wonder and excitement as they saw the beautiful City Hall subway station, which has been shuttered since 1945, visible for only 10 seconds from the windows on the 6 train loop. They had lunch at a South American lunch counter in a freight elevator entrance. And if you can listen to the full 7:34 piece, I love the audio engineering for the Times Square Hum.
Also on NPR this week–it’s no secret that I listen to this all day long–the oral histories collected for Studs Terkel’s 1974 book, Working: People Talk About What They Do All Day And How They Feel About What They Do will get some airtime. If you tune in, you’ll hear the voices from the pages of the book, which were never meant for rebroadcast. And in some cases, you’ll hear the same voices, interviewed again 40 years later.
And finally, Oliver Jeffers released the above “Imagination is Free” video that he made with Sam Winston. (You know how I feel about Oliver Jeffers.)
Here’s the embed code:
<iframe src=”https://player.vimeo.com/video/184303700″ width=”640″ height=”360″ frameborder=”0″ webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>
<p><a href=”https://vimeo.com/184303700″>IMAGINATION IS FREE</a> from <a href=”https://vimeo.com/oliverjeffers”>Oliver Jeffers</a> on <a href=”https://vimeo.com”>Vimeo</a>.</p>