If you’re one who tends to look at the sidewalk while walking, you’re likely to be the first to know that there’s an outdoor sale going on in Oak Park, IL, right now. And if you look down while you walk near 1045 Lake Street, you’ll probably see the promise of books before you actually see them.
Rachel Weaver, who owns The Book Table with her husband, Jason Smith, told me that this sidewalk signage in front of their store was courtesy of the Oak Park Downtown Merchant Association. “The sale is annual, but this is the first time they hired a chalk artist to do it for the participating businesses,” she said.
That local chalk artist, Kevin Rasmussen, created small chalk art designs in front of each business participating in the sale.
The Book Table shared images of the chalk art through their Facebook and Twitter accounts. Here’s what I love about this:
- This is the perfect use of the sidewalk during a sidewalk sale.
- The image is already branded with the store logo, so there’s no need to add a watermark in case it’s shared on social media.
- The Twitter image specifically shows both the chalk logo and active shoppers. The image conveys everything potential shoppers need to know: There’s a sidewalk sale going on right now at The Book Table.
- The additional text included in the post provides information about sale dates and hours as well as an example of the great deals to be had. (Books for as little as a buck!)
If you are part of a merchant association, you might consider hiring a chalk artist as a group. It’s a good way to provide a cohesive look for a group effort, and you might even defray some costs with a quantity/exposure discounts.
It’s a beautiful day for a Sidewalk Sale. We’ll be going all weekend long. Books for as little as a buck. pic.twitter.com/kZRJrzFmsR
— The Book Table (@TheBookTableOP) July 14, 2016