You work very hard at creating landing pages of information on your website. That’s one reason social media must work in tandem with your website.

Customers might check your website on the off chance that you’ve posted new events or updated your reading list. But rather that leave it to chance, tell them that you’ve just made an update.

The reason social media is a great platform is because the information is pushed to followers. You don’t have to wait for them to look on their own.

• “Our book club leaders just selected titles for July. Get a jump start on the reading! bit.lyLink”
• “We just posted ticket information for the September 8th Malcolm Gladwell. Go. bit.lyLink”
• “Guess how many titles Rachel read in May. She just updated her reading list. bit.lyLink”
• “The latest novel from @ptoutonghi reviewed by our own @BethGolay. bit.lyLink”

Anytime you press publish, update or save, don’t think the task is complete. Instead, it’s time for social hour. You’ve done something great… now tell folks about it.

Create the same habit when you press “send” on a newsletter. Tell folks it’s waiting in their email inbox, or they can read it online right now by clicking this link. (If you use an email program like ConstantContact, MailChimp, Campaign Monitor, etc., press the “read this in your browser” link to get the url for the online version of the newsletter. Then use Buffer or Bitly to shorten the link so it doesn’t take up all of your characters and it adds analytic information so you can measure your success.)

Your customers might eventually stumble upon your landing pages on their own. But why wait for them to take the first step? By announcing any new information, you’re just giving them a little nudge in the right direction.