Show Your Staff… Socially

Show Your Staff… Socially

My daughter has been working at the same retail establishment for more than two years. We were shopping there the other day when she handed her employee discount card to the woman at the register, who asked, “You work here?!” It seems that she and the woman had never worked the same shift, so they hadn’t met each other.

While I’d never experienced two co-workers not meeting before, I have experienced longtime customers finally meeting longtime booksellers because their schedules finally jived.

This is why I love the staff photo that the folks at Watermark Books & Cafe in Wichita, KS, took last month. They all donned their Watermark-branded t-shirts during a staff meeting and posed for this cute pic.

Even though the employees are not tagged in the photo that was posted on the store’s Facebook page, I love the way it shows all of the faces involved with customer service. I also like how it illustrates that bookstore and cafe staff alike work for the same company.

It’s been shown time and again that social media posts that include recognizable faces out-perform those that don’t. So have a little fun with your posts, and don’t be afraid to show your stuff, er… staff.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay