As I read your newsletters, I enjoy learning about the recurring events you host in your bookstores. Open mic night, chess tournaments, story time. I’ve also noticed that several of you add a day-of-the-week to these events when you promote them.
Open mic Friday.
Second Saturday Sale.
Chess Match Monday.
Story Time Tuesday.
If you don’t attach a day-of-the-week to your weekly events, you might consider doing so. Think about it. If somebody asks if you offer story time, what’s the follow-up question? “When is it?”
By attaching “Tuesday” to “Story Time Tuesday” you’re able to convey that not only do you offer Story Time, you offer it weekly on Tuesdays.