Story Time [Tuesday]

As I read your newsletters, I enjoy learning about the recurring events you host in your bookstores. Open mic night, chess tournaments, story time. I’ve also noticed that several of you add a day-of-the-week to these events when you promote them.

Open mic Friday.

Second Saturday Sale.

Chess Match Monday.

Story Time Tuesday.

If you don’t attach a day-of-the-week to your weekly events, you might consider doing so. Think about it. If somebody asks if you offer story time, what’s the follow-up question? “When is it?”

By attaching “Tuesday” to “Story Time Tuesday” you’re able to convey that not only do you offer Story Time, you offer it weekly on Tuesdays.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay