The Anatomy of a Business Card

holding_a_blank_cardIf you’re heading to Winter Institute, you’re probably not to the point of thinking about what you’ll pack just yet. But with just under two business weeks until Wi11 begins, this is probably the time to check on the amount of business cards you have on hand. There’s just enough to time to have some cards reprinted if you’re running low.

If it is time to have some reprinted, it’s also a good time to analyze your card to see if it should be updated.

Unless a card is the store card–the one you keep at the counter with store hours and general callback or website info–it should be personalized. The most important component is your name, followed by what you do.

The name of the store, either in text or through your logo, should be prominently placed. If your logo is your brand, use it. Include your logo colors in the design, too, because they’re part of your brand.

It’s also important to include all of your locations: the address of your brick-and-mortar store and the address of your online store. If you work for a store with multiple locations, include *your* location. This is where you want the books sent, right?

Include other ways you can be reached, like phone numbers (include your mobile number if you want to be reachable) and email addresses. If you depend on faxes, go ahead and list that number.

If you’re active on Twitter, you might consider adding your handle. Otherwise, other social media locators can be found through your website.

Do you find yourself continually writing missing information on the back? Consider adding those items you typically write to your card.

And speaking of writing on the card, be sure to leave plenty of white space on the front or back. White space is not only aesthetically pleasing, but it’s necessary for those who want to write notes on the card. Even if you’re not a “card writer,” the recipient of your card might be. (And you’ll want to leave room for them to write, “We should send books as corporate gifts. Call the store in October.”)

One final thing before you send them off to the printer: Proofread it. Call the numbers listed, email the address you provide, and have another set of eyes make sure you didn’t miss a “dot” in your email or accidentally provide your home phone number.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay