This year at BEA, Workman Publishing raffled off this chalkboard created by Valerie McKeehan, author of The Complete Book of Chalk Lettering. (The lucky winner was The Bookstore Plus in Lake Placid, NY.)
I just read this book cover to cover (which sounds impressive until you see the number of incredible how-to photos), and not only will be book be fun to sell, but it’s also is a great resource for making those in-store and sidewalk signs we’ve been talking about.
In the book, McKeehan covers everything from the basics–like chalkboard preparation and necessary tools–to the more detailed anatomy of a letter, banner, swirl, frame and embellishment. She also takes the guesswork out of letter style selection and design layout.
And here’s a chance to see her in action. Workman posted on Instagram this video of McKeehan creating the sign.