Customer’s Perspective: The Other Storefront

Last week we looked at our bookstores from a customer’s perspective. We’re going to continue that today, but we’re going to look at your other storefront: your website.

Visitors to your website are primarily looking for quick information. They’re typically searching for your hours, phone number, or address. Others might look for more specific information on events, book clubs, etc. And still others will want to peruse everything you have to offer, looking at every page of staff picks, reviews, and blog.

The goal of the website is to have the general information immediately available so the user does not become frustrated with the search. But then we want our websites to have appealing information and graphics to entice users to linger and peruse… to browse in your online store.

For today’s 300 Seconds, we’re going to make sure the basics are available. Can online users easily find your hours, phone number and address on your homepage?

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay