They’re treating the publication of Go Set a Watchman like a Harry Potter party at Gibson’s Bookstore in Concord, NH. The store is hosting a celebrity readathon of To Kill a Mockingbird beginning at noon on July 13.
New Hampshire Public Radio, The Concord Monitor, and members of their city government, locals schools, and the local arts and writing community have committed to participate in a 12-hour read-aloud session of Harper Lee’s To Kill a Mockingbird in anticipation of the July 14 midnight release of Go Set a Watchman.
The release of Go Set a Watchman has been widely publicized, but I like the way Gibson’s was able to make it a local event. By including readathon participants from the community, they are able to extend their tradition reach beyond their customers to include the friends and acquaintances of those reading aloud. And it’s a nice “service” for those who intended to reread the classic before the big release.