Video Handselling at Left Bank Books

When I plan content for Books & Whatnot, I try to have the three pieces ready in advance. But then part of my morning routine is to check email, Feedly, and my YouTube subscriptions to see if anything happened overnight or, in this case, over the weekend that should bump one of the pieces to another day.

On Friday, Left Bank Books in St. Louis uploaded this video titled “In a Dark Dark Wood” to their YouTube channel with this description:

“Did you like Gone Girl and The Girl on the Train? You’ll like this better. Why? Take the twisty, turniness of those plots, then add an evocative setting that takes on a life of its own and distinctive characters you actually care about. As an additional bonus, you’ll get at least a few genuine chills down your back. Just a warning: Don’t start reading if you have anywhere to be. The primary side effect of In a Dark, Dark Wood is an inability to leave your seat until you know what happened. -Sarah’s August Staff Pick, 2015″

A couple of marketing tidbits: I saw it on YouTube, but they also uploaded the video directly to their Facebook page which earns more Facebook algorithm points than sharing a video from a 3rd party source. Also, I love that Shane is wearing a Left Bank Books t-shirt, so the store branding is obvious during the entire video.

I probably should have waited to post it tomorrow after I’d had a chance to visit with the folks at Left Bank Books, but I couldn’t wait. It’s so good.

(And if your store has a YouTube channel, please let me know so I can follow you, too.)

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay