Yesterday morning, NPR’s Juan Vidal published a piece titled Reading on the Roof? Now That’s Punk Rock. In it, he looks at when and where folks read.
Since I just asked similar questions a couple weeks ago in a Quick & Dirty Survey (the results of which can be found here), it made me think about the best way to ask your customers this question. Would sharing Vidal’s piece through Facebook with a “where do you read” question tagged on be best? Or should it be posed in your store’s newsletter, where recipients can reply privately, without fear of scrutiny from the rest of the social media world?
Why not both?
Sharing through social media will help increase engagement and, therefore, reach. And although we can view analytics for our email marketing efforts, it’s a nice confirmation when a recipient hits reply and actually sends feedback. I mean, just because they’re opening the email doesn’t mean it’s being read.
So if you’re looking for something to share today, this would be a good one to try. It’s good content from a trusted source, you’ll be able to gauge reach without charts and graphs, and you’ll be allowing customers to talk about themselves.
(Photo by Rheagan Vidal; npr.org)