Video: ‘Hello Hello’ by Brendan Wenzel

Here’s a video for sharing with young people or animal lovers, introducing a new picture book from Brendan Wenzel, Caldecott Honor-winning author of They All Saw a Cat.

Hello, Hello begins with two cats, one black and one white, followed by a chain of animals appearing before the reader, linked together by at least one common trait–colors, shapes or abstract associations.

According to his website, Wenzel is “an ardent conservationist” and “proud collaborator with many organizations working to ensure the future of wild places and threatened species, especially within Southeast Asia.” It’s no surprise that his new book features over 30 threatened species.

If you want to follow him on Twitter, you’ll see that the bio for @brendan_wenzel reads: lllustrator with great affection for all things furred, feathered and scaled. 

(He had me at the first Hello.)

If you’d like to share this video through your website or blog, here’s the embed code:

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/U5f-dckA9_4?rel=0″ frameborder=”0″ allow=”autoplay; encrypted-media” allowfullscreen></iframe>

300 Seconds: Back To Reality

Do you have just 300 seconds to devote to marketing today? Take those 5 minutes to ease back into reality if you’re just getting home from Winter Institute, or to just do a mental reset if you never left.

If you have been at Winter Institute, this might mean implementing a new idea borrowed from another store. Or it just might include looking through those business cards you collected and adding action items to your to-do list. Did you promise a publisher a review? Publishers, did you promise a bookseller a galley? Add these to your list and attach a deadline. (And if you can delegate, even better.)

What items on your to-do list are weighing on your mind? Have they actually been added to your to-do list? Sometimes the act of writing down your tasks and prioritizing them allows you to free your mind to focus on the task at hand.

Sometimes a long to-do list can be daunting. (Mine is so long I’m almost embarrassed.) But if you just tackle it one item at a time, you’ll be able to make good progress even if it’s in 300 second increments.

Camp Workman Sign-Up Time

I know I’m still hibernating, but summertime will be here before you know it. In fact, Workman Publishing just launched their 2018 Camp Workman program and bookstores can sign up now.

I probably should say relaunch. If your bookstore has participated in Camp Workman in the past, take note. This season is a little different.

“This is actually a relaunch of a program that Workman ran for many years but had fallen by the wayside,” says Moira Kerrigan, director of marketing for Workman Publishing. “We’ve rethought out and redesigned the whole kit and I think it feels really fresh and fun and exciting!”

The idea behind Camp Workman is that bookstores can sign up to host events throughout the summer (or just an individual event) under their own name. For example: Camp Whatnot. And you get to use Workman-curated materials.

“We are working on creating a really robust collection of hands-on activities pulled from across the Workman family of titles that stores can download and pass out to campers,” says Kerrigan. “Activities range in theme from STEM, arts & crafts, fun & games, and nature.”

Not only will Workman Publishing provide the activities but they will also provide camp diplomas for the kids, store signage, and $75 co-op, plus special terms for orders.

Accounts can sign-up to participate by filling out this form.

Happy camping!

Video: I Am a Cat

Here’s a cute little video. A celebration of both individuality and community, I Am a Cat by Galia Bernstein shows we’re all more alike than we think… if we look closely enough.

If you’d like to share this video on your site, here’s the embed code:

<iframe width=”560″ height=”315″ src=”https://www.youtube.com/embed/SWYxtaZ-7rg?rel=0″ frameborder=”0″ allow=”autoplay; encrypted-media” allowfullscreen></iframe>

 

300 Seconds: No #backwardsbooks, please.

300 Seconds: No #backwardsbooks, please.

The #backwardsbooks design trend on Twitter and Instagram might be dividing the internet, but I’m fairly sure I can guess on which side of the debate most booksellers would side.

You know how much thought goes into cover design–and by extension–spine design.They’re meant to attract and intrigue. Covers and spines are meant to be seen. 

Take 300 seconds today and look around your store. Do you see colorful covers and spines? Or do you see stacks of white pages on shelf and table tops? To make full use of the design, rotate those stacks of books so the spines are visible to those approaching the display.

Do you have extra room on your shelves? Fill that space by turning a few books face-out.

These covers and spines are designed to sell. Let’s make sure they can be seen.