And the beat goes on…

This morning, a friend forwarded this tweet to me:


I replied, “That’s funny. Is the date right? Was this really tweeted 5 years ago?”

Yep. The initial tweet was sent the same date, May 1, just 5 years prior. It just happened to be retweeted today.

This reminded me of a video I saw about a week ago. The folks at the Uppercase blog posted this video titled, Inside Random House: The Art of Cover Design. When I watched the video on YouTube, I discovered that it had been created almost a year ago and already had over 14,000 views.

And I recently saw this video making its way through social media. To promote their summer reading program, the Seattle Public Library attempted to break a world record for the longest book domino chain. This was for their 2013 summer reading program; it, too, was created last May. Yet the video is still making the rounds.

Although attention spans seem to become shorter and shorter, images, videos, and even tweets seem to have a longer shelf life through social media. If you created an image or video in the last few years that still has relevance, don’t be afraid to share it again. This is similar to the thinking that whatever you tweeted this morning you should tweet again this afternoon in case you missed somebody, only with a slightly different time frame.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay