About a week ago, the Central Intelligence Agency sent out their first tweet.
They neither confirm nor deny it.
What does it say about social media when a tight-lipped government agency starts using it? That you were right. (And first.) Twitter is a powerful tool. A well-crafted tweet can motivate followers to take action. So can a poorly-crafted tweet.
Twitter is cited more and more as the number one way people receive news. Some folks can type up 140 characters of genius in moments. Others can take months to construct their first tweet. (I wonder how long that first CIA tweet was under scrutiny before they finally pressed “Tweet.”)
The point is… keep tweeting.
- Keep it active. (Use Buffer to schedule tweets in a timely manner.)
- Keep it social. (Pay attention to favorites, re-tweets, and when you’re tagged in comments. Answer questions and continue conversations.)
- Keep it continual. (Use Buffer to schedule repeated tweets for different audience later in the day.)