April Content Calendar

Compiling content for social media can be a daunting task. However, with a little bit of planning, you can be sharing at a frequent rate and your followers will notice. Content does not have to be original. And while it should tie into books or reading or words most of the time, that doesn’t mean you can’t have a little bit of fun as well.

Here’s a content calendar for April. These are national and international observances, so be sure to fill in your local or regional activities and events. In addition to National Poetry Month and April Fool’s Day, here are a few ideas you can incorporate into your social media.

  • April 4th is School Librarian Day. Create a “School Librarian Day” page with buy buttons and share the link through Facebook and Twitter. “We can help your child celebrate School Librarian Day! We’ve selected the newest selections for your librarian. [insert link]”
  • April 9th is Name Yourself Day. Post something like this on Facebook. – “Today is Name Yourself Day. We celebrated by coming up with our own pen names. Elizabeth chose Vivien Kane and Cecilia chose Jenna Lockwood. What name would you choose?”
  • April 13th is Scrabble Day. If you’re open on Sunday, encourage a bring-your-own-board pick-up game.
  • April 27th is Tell a Story Day. Set up an additional story time and spread the word. Be sure to have information about your regular story time available for customers who participate.

And here’s one for you. April 17th is Blah, Blah, Blah Day. If your list of 300 Second solutions has been accumulating, set aside an hour on this day to see how many you can complete. If you’re caught up in that area, tackle something else you’ve been avoiding, and share what you did with us.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay