When you make an error in a Facebook post, you can edit the post. But make an error in Twitter, you’re faced with the delete/don’t delete dilemma.
I tend to ask myself, for whom will it cause the most harm?
If your error will cause confusion, has the wrong date, time, location, amount… it’s better to delete the tweet and start over. But if the only casualty is your ego, it’s best to move forward with some deprecation and take the hit.
Here’s a nice example of an error acknowledgement and recovery from NPR yesterday. Instead of typing ‘leaky bucket,’ some fast-fingers punched in a ‘leaky budket.’ The recovery–‘I will not misspell bucket.’–repeated five times, received exponentially more likes and retweets than the original.
Well done, NPR.