Trying to follow the appropriate people and not miss any tweets on Twitter’s continual stream can start to feel like you’re eating a bran muffin; the more you chew, the bigger it gets.

Tweetdeck is a tool from Twitter that allows you to segment and organize your timeline into different columns that can show notifications, scheduled tweets, and activity, among others. Here’s the entire list of column types available.

In addition to my home, activity, and scheduled tweets columns, I created three “lists” columns: one each for authors, bookstores, and publishers I want to follow. Lists can be public or private, and you have complete control of each list. You determine who makes it on the list. And if they’re a bit overzealous with their tweets, you can remove them from the private list without having to actually unfollow them.

As I write this piece, with a glance at my Tweetdeck and no scrolling through the timeline, several click-worthy items caught my attention:

• I discovered that while I can no longer listen to Benedict Cumberbatch read Kafka’s Metamorphosis on BBC, I can still hear Neil Gaiman read A Study in Emerald.
• I found that Margaret Atwood’s “MaddAddamites NooBroo” beer–a summer-suited effervescent ale, made with a bouquet of botanical ingredients inspired by her “MaddAddam” trilogy–is now available in LCBOs in Canada. (Atwood collaborated with Beau’s Brewery as a fundraiser for Pelee Island Bird Observatory. She also wrote the tasting notes for the beer.)
• And I was pleased to realize that J. Ryan Stradal and I share an affinity for LaCroix cocktails.

It’s really simple to start using Tweetdeck, just sign in with your Twitter username and password. Once you’re logged in, you can add columns, create lists, schedule tweets, and more.

And if you’re looking for some authors to follow, here are a few recommendations from your fellow booksellers: Brodi Ashton, Margaret Atwood, Geraldine Brooks, Chris Bohjalian, Kelly Corrigan, Sarah Dessen, Lauren DeStefano, Tim Federle, Jamie Ford, John Green, Shannon Hale, Tony Hortwitz, Oliver Jeffers, Maureen Johnson, Stephen King, Jon Klassen, Kiese Laymon, Neil Gaiman, David Levithan, Ann Patchett, Rainbow Rowell, Jon Scieszka, Samantha Shannon, Laurel Snyder, Mo Willems, and Sara Zarr.