I love all of the bookstore posts coming across my Instagram feed! There are so many ways to use Instagram in bookstore social media marketing. I’m posting a few of my favorites from the last couple of days, along with why I like them.
(By the way, I’m using the embed code directly from Instagram to embed the posts on the page. Here’s how.) One thing I do not like about the way these posts are embedded is that you cannot see the comments or hashtags that accompany the images. If you click on the “Instagram” logo in the upper right corner of each post, it will take you to the original photo page.
This first post is from The King’s English in Salt Lake City, UT. They’re promoting tomorrow’s cookbook event with Steven Raichlen through an in-store display. As I mentioned above, the comments and hashtags are not shown, but click on the image to see that they included hashtags for the publisher and the author.
Book Soup in Hollywood, CA, used Instagram’s video feature to post “A Toast in Russian!” with a #littlepickles hashtag. This was part of an event featuring author, Kseniya Melnik, reading from Snow In May.
In this post, Windy City Books in Casper, WY, took a photo of their outdoor sandwich board promoting National Storytime Day. They have a close-up of the sandwich board, but they also pulled back and included an image with the store sign, so if the image is shared, the store name will be included.
This post from BookPeople in Austin, TX, features a familiar face (it’s nice to include a variety of booksellers) as well as a favorite book. This is a great way to handsell to a larger audience. The text reads:
Wednesday #staffpick: THE COLD SONG by Linn Ullmann, recommended by Julie “Listen to these sentences: ‘She was just a girl in a red dress standing by the white-clothed trestle table with her mouth full of chicken.’ ‘What he wanted was to be able to destroy everything and still endure.’ This story of a missing young woman, a failed writer and a family coming apart at the seams is riveting, absorbing, and full of sentences that will stop you in your tracks. Every time I pick up this book I read fifty pages without cease. Ullmann won me over within the first page. Read this book.” #bookpeople
City Lit Books in Chicago, IL, used this display photo to promote signed copies. Instagram doesn’t limit the character length of messages, so you can really relay a lot of information. The text with this post reads:
Stop by the store to order signed or personalized copies of #GillianFlynn’s bestselling novels: #SharpObjects, #DarkPlaces, or #GoneGirl. We’ll be taking requests for personalized copies from now until May 23rd. Can’t make it to the store? Email Javier at email@example.com with your request. Include which books you would like, and your preference for a signature or a personalized message for Gillian to include. All books will be in paperback format. We have a limited amount of signed hardcover editions of Gone Girl available at the store for purchase today! Read it before the October 3rd movie release!
And finally, I love this post from Rediscovered Books in Boise, ID. Their other images include book displays, sock displays, ticket information, events photos, etc., but this one make me laugh. Their initial comment reads:
One of our lovely customers brought us some lavender from her garden! They look great at the front counter and they smell amazing. Our customers are the best!
Then the immediately followed up with this comment:
And by lavender we mean lilacs.
Perfect recovery. I’m still smiling.