Twitter – two updates daily. Facebook – two to three updates daily. Instagram – post daily. Total the updates suggested to meet social media “best practices” requirements, and you’ll quickly become daunted. A content calendar is therefore a vital tool to have in your bag of tricks.
When determining content, one should consider global, national and local events while keeping in mind the store goals and objectives. For example, a global event for March might be St. Patrick’s Day or The Ides of March. National events include things like March Madness or the beginning of Daylight Saving Time. How do these global and national events tie into book sales? St. Patrick’s Day lends itself to Irish authors or books with green covers. The ides of March screams Shakespeare. Daylight Saving Time… what will you read with that extra hour?
Local events can include your bookstore events, but should also feature other area events. This demonstrates that you’re not just taking money from the community, but that you want to be a part of the community.
I’ve created a March Content Calendar for you to use. Just fill in your local events. By focusing on monthly events with bookstore goals and objectives in mind, completing the social media requirements becomes much easier.