I saw an employee nametag at the grocery store the other day, and just above the name ‘TONY’ was a little sticker that read, “I’m new!”
I thought this was nice to know, because it made me a little more forgiving when ‘TONY’ couldn’t direct me to the cream of coconut. It also made me appreciate when he joined in my search, explaining, “This is how I learn.”
I recently wrote a post about ‘exposing’ your staff to your customers through images, specifically by showcasing their smiling faces on the staff page of your website. Meeting ‘TONY’ reminded me that new hires warrant a mention in both the store newsletter and on social media. You do not have to post a long biography. Instead share an image with something like:
“Jordan joined the Whatnot team this week! It might take her a few days to learn where the key to the towel dispenser is located, but if you’re looking for help in the art history section, she’s your gal.”
And if your new hire tweets about books a lot, you can encourage your followers to get to know her through a tweet of your own. Snap a quick pic and post something like:
Meet our newest bookseller @Jordan. (And follow her! She really knows her #bookstuff. 📚)
And don’t forget to introduce your new employees to your regular customers as you see them. It’s likely that they’ve invested a lot in you, too, and an introduction goes a long way in making them feel appreciated.