Our top post for 2014 kind of surprised me. But the more I looked into it, the more it made sense.
Do you remember when, in the Game of Thrones HBO series, King Joffrey was killed off? That night, George R.R. Martin sent his first tweet, which simply said, “You’re welcome.”
Except it wasn’t George R.R. Martin tweeting, but a fan instead. And the only reason I knew it was because I took a screen shot of the tweet, and then saw that a few hours later, “fan site” had been added to the profile. I wrote about it in this post: George R.R. Martin’s First Tweet?
It wasn’t a remarkable post. Why did it receive the most hits? Because for weeks, any time somebody Googled “George R.R. Martin” and “tweet”–my post was one of the top search results.
Why did Google give me so much credit? A couple of reasons:
- We publish new content often. You do not have to produce new content every day, but you should be keeping your websites fresh. Share links to any new content through your newsletter and social media.
- The fields “George R.R. Martin” and “tweet” were highly searched. It was not something we planned or could have predicted. But what if you can? If you know that a specific title or author is going to be in the news, include that information when you name your post. Produce content you think is relevant (or searchable) today.
I actually wrote about the spike in May: George R.R. Martin is all up in my analytics. I was dumbfounded then. Little did I know then that it was just beginning.