Dragonfly Books: Pi Day Boost on Facebook
The folks at Dragonfly Books in Decorah, IA, pulled together a Pi Day display and posted an image of it on Facebook with the caption: “What’s YOUR favorite type of pie? (Can we get 314 responses?)” They even timed the post to launch as closely to 1:59 as possible.
“Successful post!” said Kate Rattenborg, owner/manager of Dragonfly Books. “The average reach of our posts ranges between 150 to 200.” This post has a reach of over 1,500, received over 60 comments, and garnered 4 new page likes.
The boost in post reach can be attributed to two things: image and interaction. Facebook posts with images receive better placement in newsfeeds. And the user interaction with this post sent a message to Facebook’s algorithm; this post was important to more people, so Facebook allowed it to show up in the newsfeed for other people. Dragonfly Books made themselves more relevent in on Facebook by inviting the community th interact with them.
Rattenborg wanted to pulled together something for Pi Day because of a long-standing joke in her family. “My late husband loved the significance of numbers, and liked only two types of pie, hot or cold.”
If you’d like to do something similar, it’s not too late. Beverly Bauer, owner of Redbery Books, Inc. in Cable, WI, reminded me that March 2014 is Pi Month! 3.14.
