Publisher Promotions on Instagram

We’re taking small steps in the world of Instagram, and today we’re going to follow some folks. Many publishers use Instagram to promote sweepstakes, give-aways, and contests. If you promote publisher contests on your Instagram feed, not only will you expose more books to readers, but you can also use these publisher promotions to increase your number of followers. Here are a few examples of sharable contests:

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  • And last fall Workman held a photo contest to promote Unforgettable Photo. They encouraged followers to post images using tips from the book, and the “call for entries” posted on the Workman Instagram feed included some of the tips from the book. Entries were trackable and searchable through two hashtags: #ShootYourLife and #UnforgetablePhotograph.

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  • Another contest sponsored by Putnam Books includes a specific searchable hashtag: #ThrillerThursday. Each week, they post an image of a thriller author with a stack of books. Fans are encouraged to comment for a chance to win a copy of the book shown that week. The hashtag enables the ongoing timeline of the contest. Fans just have to search the hashtag for the current contest.

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There are many other publishers to follow in Instagram. Here are some, and as I learn of more publishers to follow, I will post them here:


Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay