Sharing Without Selling

It can sometimes be difficult to determine how much and what to share socially during the holidays. You don’t want every post to seem like a hard-sell or call-to-action. And when you get this close to the selling deadline, it seems that a post showing “back in stock!” in-demand items are the only safe bet.

City Lights Bookstore in Sylva, NC, recently shared a video that was a nice blend of information with a subtle reminder that books make great gifts. And it solves a common 11th hour problem. The diagonal wrapping technique demonstrated in the video shows last-minute wrappers how to make not-enough-paper into just-enough-paper.

And when the post continues with information about the great wrapping paper selections the store has on-hand, the wrapping service, and the hours that day, it’s almost unrecognizable as a sales tactic.

Well done, City Lights Bookstore. Well done.

Beth Golay

Beth is a reader, writer, marketer and Books & Whatnot founder. Even though she knows better, she's a sucker for a good book cover and will positively swoon if a book is set in appropriate type. @BethGolay