Social networking has been a powerful addition to the marketing tool box for a long time, and if you aren’t using Twitter, then you are missing an excellent opportunity to reach your customers. Twitter, as a communication medium, has evolved as it’s gained popularity, and there are some things to keep in mind as you tweet. Recently, Twitter put together a list of best tips for brands new to the network. Here is their list, with some of my own additions.
- Format your tweets like you’re chatting with a good friend. – People want to have a more personal relationship with your brand. Provide that tone, and you will win over lifetime customers.
- Focus on engaging with your followers. – Ask questions, and expect answers. Follow people who interact with you often and other local twitter-famous people.
- Make it worthwhile to follow you. – Offer incentives that are only publicized through Twitter (and do the same for other networks as well). Much of the content you provide will be pushed through all channels, but add in a bonus every so often.
- Adjust your tone based on the interaction and situation. – Customer service has bled into social channels, and rightly so. Independent booksellers survive because of the “human extras” offered. If someone has a problem, your efforts to solve that problem are what matter.
- Remember, Twitter is an extension of your brand – be professional, but not formal. Use each tweet as a way to draw your followers closer.
Tomorrow, I’ll talk about things to avoid doing on Twitter.