When I started Books & Whatnot in 2014, my focus was to help booksellers with marketing tips and tricks. Free tips and tricks. I never wanted to ask booksellers to pay for the content. And I’m not very good at crossing the wide gap between marketing and sales, so instead of figuring out how to monetize, I took another job at my local NPR station, KMUW, to keep this website going.
Fast forward to 2021, and that job has grown into director of marketing and digital content, podcast creator, producer, app wrangler, and more. I’ve been interviewing authors for the Marginalia podcast since 2016. And just yesterday we launched another podcast which features a conversation between those who provide book coverage for the station. It’s called Books & Whatnot. Yep. You read that right. It made sense to give them the name.
I’ve heard from several of you that you continue to use this site as a tool for your marketing plan. That’s why, although I do not have the time to create new content, and although I no longer send the email newsletter, I continue to pay the monthly fees to keep this website up and running. Because I still want to help.
Anyway, I just wanted to give you all a heads-up. If you see Books & Whatnot post on Facebook or Twitter or Instagram, it’s still me. But with a different focus.