Following up on today’s post about content, take 300 Seconds and brainstorm with your staff about various topics they find fascinating.
Do you have a foodie on staff who likes to audition cookbooks? Maybe he can write about the recipe he tested last night. Or maybe one of your booksellers is an etymology expert or grammar snob. Perhaps they have a beef with the use of the phrase “it begs the question.”
If you divide the writing/posting duties for content, it not only helps the staff in terms of work load, but it also mixes it up for the reader.
Remember to find your voice, make it personal, and have fun.