Since Friday ushered in the first day of spring, we’re going to spend a little time this week doing some spring clean-up.
We often stress to keep your website fresh to encourage return visits from customers. In addition to building credibility with returning customers, you should keep your website fresh to help with search engine ranking. Google gives better search engine ranking to websites with fresh content, because people who search Google believe their results are more relevant if they include newly published and updated pages.
There’s a quick way to see what pages Google has indexed on your site and how popular they are. Simply type “site:booksandwhatnot.com” (except with your bookstore URL) into Google’s search box and hit enter. This will list every one of your pages that Google has in their database, ranked by order of importance.
Just take a few minutes and focus on those pages yielding top results first. You’re looking to make sure the information on those pages is correct. If not, update accordingly.